What Is Impact? More Than a Buzzword, More Than a One-Time Act

Impact Is Not an Act. It’s a System.

The word “impact” gets thrown around in boardrooms, marketing campaigns, and CSR reports. But what does it actually mean? Is it a donation? A sustainability initiative? A PR move?

At its core, impact is the measurable, lasting effect an action has on the world. It’s not about what we say—it’s about what changes because of what we do.