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Good Intentions. Real Impact. Together.

Corporate giving often starts with the best intentions, but too often, it becomes a one-off event, a top-down initiative, or a once-a-year fundraiser. The problem? It fails to build momentum, leaving untapped potential within organizations and their people. Employees want to contribute, and businesses want to create impact, but the system isn't built to make giving a natural, everyday part of work. That’s where actnation comes in.

The Problem: Giving Without a Community

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Employees want to support causes they truly care about

Around 70% of employees — especially Millennials and Gen Z — say they want their company to support causes that reflect their personal values and give them meaningful ways to make an impact. But in many companies, employees have little or no say in where the company’s donations go — creating a disconnect between intention and impact.

(source).

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Strengthen Workplace Culture 

Purpose-driven workplaces foster stronger teams and greater employee satisfaction (source).

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Most corporate giving programs fail to engage employees

Despite good intentions, traditional workplace giving programs have very low participation.

A major reason is that many programs feel top-down and transactional, offering limited personal relevance or choice.

Research on corporate philanthropy and employee engagement consistently shows that participation increases when employees can support causes that align with their own values — something traditional models rarely make space for.

The result: companies give, but employees don’t feel included.

(source)

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Enhance Brand Reputation 

66% of consumers prefer brands that make a positive impact (source).

The Fix: Turning Giving Into Collective Action

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Purpose-driven companies attract and retain stronger talent

Employees increasingly expect their workplace to stand for something meaningful, and they’re more likely to stay when they feel connected to a company’s purpose. According to Deloitte’s Global Millennial Survey, 77% of Millennials consider a company’s purpose essential when choosing where to work, underscoring how deeply values shape modern talent decisions.

Yet in many organisations, social impact remains an isolated initiative rather than an integrated cultural element — leaving employees disconnected from the company’s broader mission.

(source). 

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Actnation transforms workplace giving from an isolated activity into a shared experience. Instead of employees donating alone or companies making lump-sum donations, we make giving something that happens together—small, everyday contributions that add up to something powerful.

From Passive to Purposeful 

Giving isn’t just an act—it’s a mindset. When people have agency in generosity, it boosts mental well-being, reduces stress, and strengthens community (source).

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