It all started with the simple idea of ripples of impact
Built on a Shared Vision. Designed for Collective Impact.
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Who We Are
Actnation is a Copenhagen-based impact tech company founded by professionals from technology, marketing, and HR, united by a shared mission: to make doing good effortless.
We believe that small, habitual actions create ripples of change, and when embedded into daily systems, they scale into a powerful force for global impact. By leveraging technology, transparency, and community, we remove the friction that prevents individuals and businesses from taking action—making sustainability and giving an effortless part of everyday life.
Our approach is rooted in trust and measurable impact. With ActNation, businesses and individuals don’t just contribute—they create lasting change.
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Our Vision
We envision a world where doing good is second nature, seamlessly integrated into daily life through smart, tech-driven solutions.
By harnessing the power of small, consistent actions, we unlock a ripple effect that extends beyond individuals, businesses, and charitable organizations—driving real, measurable change at scale.
In this future, impact isn’t just possible—it’s inevitable.
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Our Mission
Actnation is on a mission to turn intent into action by embedding sustainability and giving into everyday systems.
Through technology, transparency, and community, we create seamless pathways for individuals and businesses to contribute effortlessly—removing barriers, reducing complexity, and ensuring that impact is both measurable and meaningful.
Join us in transforming good intentions into unstoppable action—because real change starts with small, repeated actions that scale beyond the individual.
Why we built actnation
It started with a disconnect. Every year, companies pour billions into culture-building — values, purpose, engagement.
But something’s missing.
Employees rarely feel the impact of their company’s generosity. And companies, despite the best intentions, struggle to turn giving into more than a one-off initiative or a line in a CSR report.
There’s goodwill — but no real momentum.
No habit. No ownership.
What if corporate giving actually felt human?
Not a top-down gesture, but something employees could shape, direct, and be proud of.
We imagined a different path.
One where every donation becomes a vote.
Where every payslip becomes a spark.
Where giving isn’t just policy — it’s culture in action.
That’s why we built actnation.
A platform where every employee gets a personal giving wallet — funded by your company, through payroll, or both.
A simple, seamless tool to make values visible and giving feel real.
No more donation boxes in the canteen. No more guesswork.
Just transparent, trackable impact — aligned with what your people care about.
Because when employees feel ownership, something shifts.
Giving becomes part of the workday.
Culture becomes more than words on a wall.
Your company becomes a latent force for good — not just outwardly, but within.
This is where generosity meets identity.
Where action meets alignment.
Where culture becomes contagious.