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Why Actnation?

Good Intentions. Real Impact. Together.

Corporate giving often starts with the best intentions, but too often, it becomes a one-off event, a top-down initiative, or a once-a-year fundraiser. The problem? It fails to build momentum, leaving untapped potential within organizations and their people. Employees want to contribute, and businesses want to create impact, but the system isn't built to make giving a natural, everyday part of work. That’s where actnation comes in.

The Problem: Giving Without a Community

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72% of employees want their company to support causes they care about, but most workplace giving feels disconnected (source).

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Strengthen Workplace Culture 

Purpose-driven workplaces foster stronger teams and greater employee satisfaction (source).

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Only 25% of employees participate in corporate giving programs — because they’re transactional, not engaging (source).

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Enhance Brand Reputation 

77% of consumers prefer brands that make a positive impact (source).

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Purpose-driven companies attract and retain better talent, yet many fail to integrate social impact into workplace culture (source). 

The Fix: Turning Giving Into Collective Action

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From Passive to Purposeful 

Giving isn’t just an act—it’s a mindset. When people have agency in generosity, it boosts mental well-being, reduces stress, and strengthens community (source).

Actnation transforms workplace giving from an isolated activity into a shared experience. Instead of employees donating alone or companies making lump-sum donations, we make giving something that happens together—small, everyday contributions that add up to something powerful.