• A woman smiling and giving high fives to a man in a meeting room with large windows and other people present.

    "It’s a gift to be allowed to give"

Two people working at a white table with notebooks, glasses of water, and a laptop, with a neutral-colored wall, a wooden wall, and a vase with white calla lilies in the background.

From informal donations to employee-driven giving

At Acubiz, the shift didn’t happen because something was broken — but because something could be better.

“We didn’t really have a specific way of doing things before – it was a bit loose.”

Donations happened. Gifts were given.

But it wasn’t structured or strategically anchored.

At the same time, something became clear:

“I could sense that it actually meant a lot to our employees to help decide where we donate. When given the space, they all have causes they care deeply about.”

That realization led to a new model.

Employee co-determination is a core value at Acubiz.

“It’s a core value for us that our employees feel heard and have the opportunity to influence strategic initiatives. So it felt natural to let employees decide where company donations go.”

On special occasions, employees receive a fixed donation amount as part of their gift, combining traditional gifting with the opportunity to give back.

“It’s about the ideology that giving is a gift in itself.”

Using actnation to facilitate this shows responsibility and integrity.

Charitable giving is now integrated into:

  • Onboarding

  • Birthdays

  • Recognition moments (such as reaching a sales target or other milestones)

Woman with short blonde hair, wearing an orange sleeveless top and beige pants, sitting on a beige cushioned bench, writing in a notebook in a softly lit room with a potted plant, wooden slat wall, and abstract artwork.

Giving employees a voice

More than a benefit

Previously, donations were not systematized.

“Like any other strategy, you get nowhere without planning, purpose, and a structured approach to creating value.”

With actnation, Acubiz has:

  1. Streamlined administration

  2. Automated allocation of donation amounts

  3. Empowered employees to choose their own cause


    “What used to be heavy administrative work is now simple and valuable.”

Previously, donations were not systematized.

“Like any other strategy, you get nowhere without planning, purpose, and a structured approach to creating value.”

With actnation, Acubiz has:

  1. Streamlined administration

  2. Automated allocation of donation amounts

  3. Empowered employees to choose their own cause


    “What used to be heavy administrative work is now simple and valuable.”

A man with dark gray hair, wearing a blue short-sleeve sweater and beige pants, sitting on a white upholstered bench with his hands resting on the seat, looking to the left with a neutral expression, against a plain beige wall.

From manual effort to structured impact

A woman with dark wavy hair, wearing a beige sleeveless top and taupe pants, sitting on a white bench with wooden slats behind her, writing in a notebook. Sunlight casts shadows on the off-white wall beside a framed abstract art piece with beige and brown shapes.

Their advice to other companies?

Person using a laptop and writing in a notebook at a white table, with a glass of water nearby.

“Just do it. Simple as that. With very few clicks, employees influence something bigger than themselves.”

— Acubiz HR director

Structure creates value · Give employees a voice · From intention to action · Make responsibility tangible · Make giving simple ·

Structure creates value · Give employees a voice · From intention to action · Make responsibility tangible · Make giving simple ·

Make it happen
Make it happen