— Acubiz HR Director
At Acubiz, the shift didn't happen because something was broken — but because something could be better. Donations happened. Gifts were given. But it wasn't structured or strategically anchored.
At the same time, something became clear: employees cared deeply about where company donations went. Giving them a voice in that decision wasn't just a nice idea — it was the right one.
"We didn't really have a specific way of doing things before — it was a bit loose."
Donations happened and gifts were given, but without a clear system or strategic intent behind them. The shift came not from a crisis, but from a recognition that things could be more meaningful.
"I could sense that it actually meant a lot to our employees to help decide where we donate. When given the space, they all have causes they care deeply about."
That realization became the foundation of a new model — one built around employee co-determination.
Employees choose where company donations go — aligned with Acubiz's core value of giving people a voice in strategic decisions.
On special occasions, employees receive a donation as part of their gift — combining traditional gifting with meaningful impact.
What used to require manual effort across HR and finance is now automated — Actnation handles allocation and distribution end-to-end.
"It's a core value for us that our employees feel heard and have the opportunity to influence strategic initiatives. So it felt natural to let employees decide where company donations go."
Charitable giving is now integrated into the moments that matter most at Acubiz:
"It's about the ideology that giving is a gift in itself."
"Like any other strategy, you get nowhere without planning, purpose, and a structured approach to creating value."
With Actnation, Acubiz moved from ad-hoc generosity to a structured programme that creates real, measurable impact.
No more manual tracking, spreadsheets, or HR overhead. Actnation automates the entire process from allocation to confirmation.
Trigger rules for birthdays, anniversaries, and recognition moments run automatically — the right amount reaches the right person at the right time.
Each employee selects the charity that matters to them. The result is a giving programme that feels personal, not corporate.
Before Actnation, running a giving programme at Acubiz required significant coordination — across HR, finance, and leadership. There was no single system, no automated triggers, and no way to let employees direct their own gifts.
"What used to be heavy administrative work is now simple and valuable."
Today, the programme runs itself. HR sets the rules once. Actnation handles everything else — from triggering the gift to letting employees choose their charity to processing the donation. The team gets the credit; the system does the work.
Just do it. Simple as that. With very few clicks, employees influence something bigger than themselves.
HR Director
Acubiz